The Niche Blog

The Niche Shop is a women-founded and mostly women-run business, so this month has been extra special to us so we wanted to share our guide to the Women-Owned businesses on the Upper East and Upper West Side .<3 Last...

Spring is here, and with it comes the return of our favorite vintage and secondhand markets! Whether you're hunting for one-of-a-kind designer pieces, supporting small businesses, or just looking for a fun weekend activity, NYC’s markets have something for everyone....

Because we love to celebrate with our besties and our sweeties! Valentine’s Day isn’t just about romance—it’s about celebrating love in all its forms. Whether you’re planning a dreamy date, a fun night out with your best friends, or a...

With 2025 in full swing, we’re getting a first look at what the coolest girls are wearing! Trends are a great way to spice up your wardrobe, but with their ever-changing nature, sustainability...

Participating in a Secret Santa this year with friends, family, or coworkers? We’ve got you covered! Skip the ordinary gift card and give something truly unique! Whether your budget is small or you have wiggle room, keep reading for our...

Italian charms have taken over The Niche Shop and we are so excited to showcase them this holiday season. Charms make the perfect gift because they are totally personalized to the person wearing them! Your sister’s favorite show is The...