The Niche Blog
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How to Survive a NYC Heatwave in Style (and Sustainably)
Summer in New York is not for the faint of heart. There comes a point in the summer, somewhere between your third iced coffee and second outfit change that you start to question why you ever romanticized this city. When...
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The Niche Shop's Guide to: The Ultimate Uptown Day!
A One-Day Guide to Bouncing Between the Best of the Upper West & East Side. We mapped out the ultimate New York City day uptown, with vintage finds, coffee stops, museums, and sweet treats sprinkled in. Whatever your niche is,...
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Euro Summer Vibes: Charm Picks for Your Dreamiest Summer Yet
Euro summer is more than a vacation—it’s a mood. It’s linen sets in Positano, aperol spritzes in hand, romantic nights in Paris, and sun-drenched memories you’ll want to bottle up and wear forever. And what better way to capture that...
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The Niche Shop's Guide to: Spring/Summer Trends 2025
Spring/Summer Trends to Shop Sustainably in 2025 The sun is out, the layers are coming off, and fashion is taking a playful turn. Think texture, whimsy, and vintage flair. But instead of running to fast fashion for a quick trend...
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Mother’s Day Gift Guide: Vintage and Unique Finds She’ll Love
Mother’s Day is almost here—and we’re celebrating every kind of mom. Whether it’s your grandma, stepmom, foster mom, or the person who’s always felt like one, they deserve something special. From cozy comforts to classic pieces with a twist, we’ve put...
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Meet the faces behind The Niche Shop!
Our team is made up of vintage lovers, creative minds, and all-around incredible people who bring their unique flair to both our UES and UWS locations. Whether they’re curating the racks, crafting the perfect playlist, or running the behind-the-scenes magic,...