Privacy Policy

Last updated: October 7, 2026

This Privacy Policy describes how Niche Industries (“Niche Industries,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit, use, make a purchase from, or otherwise interact with NicheCharms.com (the “Website”), including when you contact us regarding our products, orders, or services.

By using NicheCharms.com, you acknowledge the practices described in this Privacy Policy.

If you do not agree with this Privacy Policy, please discontinue use of the Website.

1. Personal Information We Collect

The personal information we collect depends on how you interact with NicheCharms.com.

Information You Provide to Us

We may collect information you voluntarily provide, including:

• Name

• Email address

• Phone number

• Billing address

• Shipping address

• Account username or login information, if applicable

• Order and purchase information

• Customer service communications

• Contact and marketing preferences

• Information you provide when contacting us

• Information you submit through forms, promotions, surveys, or other Website features

Payment Information

When you make a purchase, payment information is processed through our ecommerce platform and payment service providers, including Shopify and its applicable payment services.

Depending on the payment method you choose, these providers may collect information such as your payment card details, billing information, and transaction information.

Niche Industries does not necessarily receive or store your complete payment card number. Payment processing is subject to the privacy practices and terms of the applicable payment provider.

2. Information Collected Automatically

When you visit or use NicheCharms.com, certain information may be collected automatically by us, Shopify, and other service providers that help operate the Website.

This information may include:

• Internet Protocol (IP) address

• Browser type

• Device type

• Operating system

• Device identifiers

• Internet service provider

• Referring and exit pages

• Pages viewed

• Products viewed

• Searches performed

• Items added to a shopping cart

• Dates and times of Website activity

• Approximate geographic location derived from an IP address

• Website interactions and usage information

• Diagnostic, security, and performance information

We may use this information to operate the Website, improve its performance, understand how customers use the Website, prevent fraud, maintain security, and improve our products and services.

3. Cookies and Similar Technologies

NicheCharms.com and service providers that support our Website may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

• Keep the Website functioning properly

• Remember your preferences

• Maintain your shopping cart

• Enable account and checkout functionality

• Understand Website traffic and usage

• Measure Website performance

• Detect and prevent fraud

• Improve our products and Website

• Support marketing or advertising activities, where applicable

Some cookies are necessary for the Website to operate. Other cookies may be used for analytics, personalization, or advertising depending on the services and features enabled on our Website.

Where required by applicable law, you may be given the ability to accept, reject, or otherwise manage certain non-essential cookies through a cookie or privacy preference tool.

You may also be able to control cookies through your browser settings. Disabling certain cookies may affect Website functionality.

4. How We Use Your Personal Information

We may use personal information to:

• Process and fulfill orders

• Process payments

• Provide order confirmations and shipping information

• Communicate with you about an order

• Provide customer service

• Respond to questions and requests

• Create and manage customer accounts

• Detect and prevent fraud, abuse, and security incidents

• Maintain and improve NicheCharms.com

• Understand customer preferences and Website usage

• Provide marketing communications where permitted

• Manage promotions or special offers

• Comply with legal, tax, accounting, and regulatory obligations

• Enforce our Terms and Conditions and other policies

• Establish, exercise, or defend legal claims

• Protect the rights, property, and safety of Niche Industries, our customers, and others

We may also use information for another purpose disclosed to you when the information is collected or with your consent where required.

5. How We Share Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business and provide our services.

These parties may include:

Shopify

Our online store is powered by Shopify. Shopify may process personal information in connection with hosting and operating our online store, checkout, payments, fraud prevention, analytics, and other ecommerce services.

Payment Providers

Payment processors and financial institutions may receive information necessary to authorize and process your payment.

Shipping and Delivery Providers

We may provide your name, shipping address, contact information, and other necessary order details to postal services, shipping carriers, fulfillment providers, or other delivery companies in order to fulfill and deliver your order.

Service Providers

We may disclose information to companies that perform services for us, including Website hosting, ecommerce services, analytics, information technology, security, customer support, communications, and other business operations.

Professional Advisors

We may disclose information to attorneys, accountants, insurers, financial advisors, and other professional advisors when reasonably necessary.

Legal and Safety Purposes

We may disclose personal information when we reasonably believe disclosure is necessary to:

• Comply with applicable law, regulation, court order, subpoena, or other legal process

• Respond to lawful requests from government or law enforcement authorities

• Protect or enforce our rights

• Investigate fraud, abuse, or security incidents

• Protect the safety or rights of customers, Niche Industries, or others

Business Transactions

If Niche Industries is involved in a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction, personal information may be disclosed or transferred as part of that transaction, subject to applicable law.

6. Sale and Sharing of Personal Information

Niche Industries does not sell personal information for money.

Certain privacy laws use terms such as “sell,” “share,” or “targeted advertising” more broadly than their ordinary meanings and may apply to certain advertising, analytics, or tracking technologies.

Where applicable law provides you with the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising, we will honor those rights as required by law.

Where required, privacy choices may be available through our Website's privacy or cookie preference controls.

We may also recognize legally required browser-based opt-out preference signals, such as Global Privacy Control (GPC), where applicable.

7. Marketing Communications

If you sign up to receive promotional emails or other marketing communications, we may use your contact information to send you news, product information, promotions, or other marketing messages.

You may unsubscribe from promotional email communications at any time by using the unsubscribe link included in the email or by contacting us.

Even if you opt out of marketing communications, we may still send non-promotional communications relating to transactions, orders, customer service requests, Website security, or other necessary service-related matters.

8. How Long We Keep Personal Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The applicable retention period may depend on:

• How long you maintain an account with us

• How long information is needed to complete or document a transaction

• Customer service needs

• Fraud prevention and security requirements

• Tax and accounting requirements

• Legal or regulatory obligations

• Dispute resolution

• Enforcement of agreements

When personal information is no longer reasonably necessary, we may delete, anonymize, or securely retain the information as required or permitted by law.

9. How We Protect Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure.

You should use appropriate precautions when providing information online and protect the confidentiality of any account credentials you use.

10. Your Privacy Rights

Depending on where you live and the laws that apply, you may have certain rights regarding your personal information.

These rights may include the right to:

• Request confirmation of whether we process your personal information

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of personal information

• Obtain a portable copy of certain personal information

• Restrict or object to certain processing

• Withdraw consent where processing is based on consent

• Opt out of certain sales or sharing of personal information

• Opt out of targeted advertising where applicable

• Limit certain uses of sensitive personal information, where applicable

• Appeal a decision regarding a privacy request where applicable

• Exercise your privacy rights without unlawful discrimination

These rights are not absolute and may be subject to exceptions under applicable law.

We may need to verify your identity before completing certain requests.

11. United States State Privacy Rights

Residents of certain U.S. states may have additional privacy rights under state consumer privacy laws.

Where an applicable law grants you these rights, you may request information regarding the personal information we collect, use, disclose, sell, or share and may request access, correction, deletion, or portability of certain personal information.

You may also have rights to opt out of certain processing activities, including the sale or sharing of personal information or processing for targeted advertising, depending on applicable law.

If permitted by law, you may designate an authorized agent to submit a request on your behalf. We may require reasonable proof that the agent is authorized to act for you and may separately verify your identity.

We will not unlawfully discriminate against you because you exercise an applicable privacy right.

12. California Privacy Rights

If you are a California resident and the California Consumer Privacy Act, as amended (“CCPA”), applies to Niche Industries or to the processing at issue, you may have certain rights regarding your personal information.

These may include the right to:

• Know what personal information has been collected about you

• Access certain personal information

• Request correction of inaccurate personal information

• Request deletion of personal information, subject to exceptions

• Know the categories of sources from which personal information was collected

• Know the business or commercial purposes for collecting, selling, or sharing personal information

• Know the categories of third parties to whom information is disclosed

• Opt out of the sale or sharing of personal information where applicable

• Limit certain uses and disclosures of sensitive personal information where applicable

• Receive equal service and pricing when exercising your rights, subject to permitted exceptions

We do not sell personal information for monetary compensation.

If applicable, we will process opt-out preference signals such as Global Privacy Control as required by California law.

California residents may contact us using the information below to exercise applicable privacy rights.

13. International Privacy Rights

If you are located in the European Economic Area, United Kingdom, Switzerland, Canada, or another jurisdiction that provides specific privacy rights, you may have additional rights under applicable law.

Depending on your jurisdiction, these may include rights to access, correct, delete, restrict, object to, or obtain a portable copy of your personal information.

Where required, our legal bases for processing personal information may include:

• Performance of a contract with you

• Compliance with a legal obligation

• Our legitimate business interests

• Your consent

• Protection of vital interests

Where processing is based on consent, you may generally withdraw that consent at any time, subject to applicable law.

You may also have the right to submit a complaint to the applicable privacy or data protection regulator in your jurisdiction.

14. Do Not Track and Global Privacy Control

Some browsers provide “Do Not Track” (“DNT”) signals.

Because there is not one universally accepted standard governing DNT signals, our Website may not respond to all DNT signals.

Separate privacy preference technologies, such as Global Privacy Control (GPC), may constitute a legally recognized opt-out request in certain jurisdictions. Where applicable law requires us to recognize such a signal, we will process it accordingly.

15. Children's Privacy

NicheCharms.com is not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

If you believe that a child has provided us with personal information in violation of applicable law, please contact us so we can review and, where appropriate, delete the information.

16. Third-Party Websites and Services

NicheCharms.com may contain links to websites, applications, social media platforms, payment services, shipping providers, or other services operated by third parties.

We are not responsible for the privacy, security, or data practices of third parties.

We encourage you to review the privacy policies of any third-party services you use.

17. Shopify

NicheCharms.com uses Shopify to provide ecommerce and related Website functionality.

Shopify may process personal information when you browse our Website, make a purchase, use Shopify-supported checkout or payment functionality, or otherwise interact with our store.

Shopify's processing of information is also governed by its applicable privacy notices.

For more information, you may review Shopify's privacy information at:

https://www.shopify.com/legal/privacy

18. Shipping Providers

When you place an order, we may provide personal information necessary to fulfill and deliver your purchase to shipping carriers and delivery providers.

This information may include your:

• Name

• Shipping address

• Email address

• Phone number

• Order or shipment information

Shipping carriers may process this information according to their own privacy policies and legal obligations.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, services, legal requirements, or other operational reasons.

When we update this Privacy Policy, we will revise the “Last updated” date at the top.

If required by law, we may provide additional notice of material changes.

We encourage you to review this Privacy Policy periodically.

20. How to Exercise Your Privacy Rights

To request access to, correction of, or deletion of personal information, or to exercise another applicable privacy right, contact us using the information below.

Please provide enough information for us to understand and respond to your request.

We may need to verify your identity before fulfilling a request. We will use information provided for verification only as reasonably necessary to process the request and protect against fraud or unauthorized disclosure.

We will respond within the time required by applicable law.

21. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise an applicable privacy right, contact:

Niche Industries
1556 3rd Ave, Suite 604
New York, NY
United States

Email: hello@nichecharms.com
Website: NicheCharms.com