The Niche Blog

Festival season is officially loading… and whether you're heading to Coachella, Stagecoach, EDC, or dressing up to have a dance party from your fire escape, your accessories can make or break your outfit. Enter: Italian charms.The easiest, coolest, most you...

If the Upper East Side is polished and chic, the Upper West Side is its quaint, slightly more relaxed sister. Think brownstones, bookstores, long walks through Central Park, and a shopping scene that feels a little more under-the-radar. You won’t...

Let’s be real: this winter has felt about three years long. We’ve all been bundled up, hunkered down, and dreaming of the day we can finally leave our heavy coats at the door. But Spring is officially just around the...

Spring in New York means one thing: market season is back. When the sun finally comes out, the best way to spend a Saturday or Sunday is wandering through flea markets, finding vintage treasures, handmade jewelry, and the kind of...

As a women-founded and mostly women-run business, Women’s History Month always feels extra special to us at The Niche Shop. Supporting other women in business is something we try to do all year long—but March is the perfect excuse to...

Building your first Italian charm bracelet should feel easy, like getting dressed in your favorite outfit. A little personal and a little playful. If you’re staring at a tray of charms wondering where to start, consider this your expert advice....