The Niche Blog

As a women-founded and mostly women-run business, Women’s History Month always feels extra special to us at The Niche Shop. Supporting other women in business is something we try to do all year long—but March is the perfect excuse to...

Building your first Italian charm bracelet should feel easy, like getting dressed in your favorite outfit. A little personal and a little playful. If you’re staring at a tray of charms wondering where to start, consider this your expert advice....

New York can be overwhelming — especially when you’re trying to plan the perfect shopping day. Our biggest tip? Go neighborhood by neighborhood. If you’re looking for the best vintage shopping on the Upper East Side, this is your cool-new...

There’s something very elite about knowing your best friend so well that you can order for them at a restaurant or text them “wear the black boots,” and be right every time. Being about to build them an Italian charm bracelet...

Valentine’s Day in New York is special and full of amazing things to do. This year, we’re dressing for the activity. We LOVE love, and will take any opportunity to dress up and celebrate! Below, 5 of our favorite Valentine’s...

Because romance is great, but friendship is forever. Valentine’s Day isn’t just for couples. Galentine’s Day is for long brunches, wellness moments, cozy culture dates, and late-night sweet treats with the girls. If you’re keeping things north of 59th this...