The Niche Blog

The season of giving (and thrifting) is here, and we’re making our lists, checking them twice, and heading straight to the best NYC markets. Whether you’re shopping for your vintage-loving bestie, your cool aunt, or a little something for yourself,...

At The Niche Shop, we know the way to anyone’s heart is through good food — and great jewelry. That’s why our collection of foodie-inspired charms feels like the most delicious menu you’ll ever order from. Whether you’re a coffee...

Cue the theme song and grab your biggest coffee — it’s officially Gilmore Girls season. Fall on the Upper West Side feels just a little like Stars Hollow: tree-lined streets, cozy sweaters, and the smell of caffeine in the air....

Italian charm bracelets are more than just accessories; they're a canvas for personal expression. Their design allows you to customize your bracelet link by link, creating a piece that tells your unique story. Create your Niche, one charm at a time....

So… Everyone’s Wearing Vintage Fur Again. If you’ve been scrolling through Instagram, pinning outfits on Pinterest, or just strolling through NYC streets lately, you may have noticed something: vintage fur is back—and it’s cooler than ever. Once considered purely a...

Taylor’s eras are moods, aesthetics, and full-on storylines. Answer these 10 quick questions to find out which one you’re living in — plus the perfect charm to match your vibe.