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The Niche Blog

  • Italian Charms for Everyone on Your List

    Italian Charms for Everyone on Your List

    Holiday gifting doesn’t have to be stressful, especially when the answer is as simple (and fun) as Italian charms. Whether you’re shopping for your best friend, your coworker, or the family member who swears they have everything, there’s a charm out...

  • Small Business Saturday - where to shop local in the UWS & UES

    Small Business Saturday - where to shop local in the UWS & UES

    A Niche Shop Guide to Supporting NYC’s Neighborhood Gems Small Business Saturday is one of our favorite days of the year — a reminder to slow down, shop local, and celebrate the people and places that make New York so...

  • Charm Drop: Holiday Edition

    Charm Drop: Holiday Edition

    The holidays are all about the details — a perfect bow, the right playlist, and just the right amount of sparkle on your wrist or keychain. This holiday season we have some new seasonal charms that are sure to get...

  • The Niche Shop’s Guide to New York City’s Best Holiday Markets

    The Niche Shop’s Guide to New York City’s Best Holiday Markets

    The season of giving (and thrifting) is here, and we’re making our lists, checking them twice, and heading straight to the best NYC markets. Whether you’re shopping for your vintage-loving bestie, your cool aunt, or a little something for yourself,...

  • A Charm Lover’s Menu: Foodie Favorites You Can Wear

    A Charm Lover’s Menu: Foodie Favorites You Can Wear

    At The Niche Shop, we know the way to anyone’s heart is through good food — and great jewelry. That’s why our collection of foodie-inspired charms feels like the most delicious menu you’ll ever order from. Whether you’re a coffee...

  • How to Have the Perfect Gilmore Girls Fall (Vintage & Charms Edition)

    How to Have the Perfect Gilmore Girls Fall (Vintage & Charms Edition)

    Cue the theme song and grab your biggest coffee — it’s officially Gilmore Girls season. Fall on the Upper West Side feels just a little like Stars Hollow: tree-lined streets, cozy sweaters, and the smell of caffeine in the air....