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Design a Niche Charm Bracelet
Choose your bracelet size, select your charms, share your story.
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Vintage & secondhand clothing.
Discover pieces that make you feel like your best, most unique self.
Create your niche, one charm at a time.
Visit Us In Store
Style That Feels Good
We’re on a mission to promote sustainable fashion and contribute to a circular fashion ecosystem. Whether you’re layering vintage denim or looking for something cute to wear on a night out, shopping secondhand makes a difference. You should feel good—not just about the clothes you're wearing, but about the planet too.
FEATURED IN
Our Upcoming Events.
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Upcoming Event: Not-A-Normal Market, 12.05-12.07 & 12.12-12.14
NOT-A-NORMAL HOLIDAY SHOW is taking over a one-of-a-kind landmark in the heart of Manhattan this December 5–7 & 12–14. This winter, The Niche Shop is back at Not-A-Normal market with amazing vintage pieces. With over 200 vendors full of unique...
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Upcoming Event: Part Two: Luxury Marketplace, 12.05-12.07
We are back at PART TWO this holiday season with all your vintage needs! Come see us December 5th-7th at 477 Broadway. Friday 1-6 pm, Saturday 10-6 pm, Sunday 12- 6 pm Tickets are on sale now - use code...
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Past Event: West Side Broadway Fair, 10.25
The Upper West Side is getting a fun street fair! Come see us Saturday, October 25th. We will be located between 78th and 79th street with a ton of amazing vintage as well as Niche Charms! The street fair will...
