The Ultimate Guide to Taylor’s Eras (and the Perfect Charm for Each)

What are Taylor’s different eras? It’s one of the first questions any new Swiftie asks — and one of the most fun to answer. From the sparkly Fearless days to the dark and unapologetic Reputation vibes, every Taylor era has its own mood, style, and story. And just like Taylor, we all have a favorite era (or, if you’re a true Swiftie, every single one). 💕

Here’s how to match your favorite Niche charms to each Taylor era — so you can wear your era proudly, or build a bracelet that evolves through them all.

🌟 Debut (Taylor Swift)

Taylor Swift’s very first album, Taylor Swift (2006), is basically her teenage diary set to twangy guitars and banjo riffs — and it’s way cooler than it sounds. She was only 16, but already dropping heartbreak wisdom in “Teardrops on My Guitar” (hi, unrequited crushes), daydreaming about summer flings in “Tim McGraw,” and proving she could be cheeky with “Our Song,” where slamming screen doors and late-night phone calls count as romance. Then there’s “Should’ve Said No,” which is basically the country version of “boy, bye.” It’s sweet, it’s sassy, and it’s the blueprint for everything Taylor would go on to do — turning her own drama into music you can scream-sing in your bedroom mirror.

Released: October 24, 2006 

Color Scheme: Green, gold, rustic browns

Top Songs: “Tim McGraw,” “Our Song,” “Teardrops on My Guitar”

Charm Match: 13, Gold Guitar, Blue Butterfly 

💛 Fearless

Fearless is peak fairy-tale Taylor: big ball gowns, daydreaming in math class, and love songs so glittery they could soundtrack your high school crush. “Love Story” turned Romeo and Juliet into a happy ending (finally), “You Belong With Me” is every underdog girl’s anthem, and “Fifteen” feels like passing notes to your best friend in homeroom. It’s sparkly, dramatic, and basically the soundtrack to growing up fearless-ish.

Released: November 11, 2008 | Re-record: April 9, 2021

Color Scheme: Gold & yellow tones

Top Songs: “Love Story,” “You Belong With Me,” “Fifteen”

Charm Match:  Pink Guitar, Gold Star, Music Note

💜 Speak Now / Speak Now (Taylor’s Version)

Taylor went full solo songwriter here — every word, every chord, pure Taylor. It’s dreamy, dramatic, and a little unhinged in the best way. “Enchanted” will have you spinning around in a ballgown, “Back to December” shows her softer, regretful side, and “Better Than Revenge” is the savage burn book anthem Regina George wished she wrote. It’s storytelling cranked up to eleven, with a purple sparkle finish.

Released: October 25, 2010 | Re-record: July 7, 2023

Color Scheme: Purple & lilac

Top Songs: “Enchanted,” “Back to December,” “Mine”

Charm Match: Purple Flower, Pink Butterfly

❤️ Red / Red (Taylor’s Version)

Red is messy love in all its forms — the screaming fights, the scarf you never get back, the 2 a.m. feelings that don’t make sense until you write a 10-minute song about them. “I Knew You Were Trouble” is chaotic energy, “22” is carefree chaos (in glitter and cat ears), and “All Too Well (10 Minute Version)” is heartbreak so good it should be illegal. This is Taylor’s first true rollercoaster album — buckle up.

Released: October 22, 2012 | Re-record: November 12, 2021

Color Scheme: Scarlet red, deep burgundy, soft neutrals

Top Songs: “All Too Well (10 Minute Version),” “Begin Again”

Charm Match: Red Butterfly, Lipstick

💙 1989 / 1989 (Taylor’s Version)

Goodbye cowboy boots, hello New York City rooftop parties. 1989 is Taylor’s pop-star coronation: sleek, sparkly, and shamelessly danceable. “Style” is chic heartbreak with red lips and James Dean vibes, “Blank Space” turned the “crazy ex” stereotype into a campy bop, and “Shake It Off” is pure confetti energy. It’s pastel Instagram filters in music form, and it made Taylor the biggest star on the planet.

Released: October 27, 2014 | Re-record: October 27, 2023

Color Scheme: Sky blue, white, soft neutrals

Top Songs: “Style,” “Blank Space,” “Shake It Off”

Charm Match: 1989 Girl, Blue Bird, Statue of Liberty, I heart NY

🖤 Reputation

This is the “don’t text your ex, but do post a snake emoji” album. Dark, flashy, and unapologetically petty, Reputation is Taylor reclaiming her name. “…Ready For It?” is big stadium swagger, “Delicate” is her vulnerable side peeking out, and “Look What You Made Me Do” is her villain origin story set to a beat. It’s messy, powerful, and Taylor at her most fun when she’s a little bit bad.

Released: November 10, 2017

Color Scheme: Black, silver, deep emerald green

Top Songs: “Look What You Made Me Do,” “Delicate,” “…Ready For It?”

Charm Match: Snake, Go 2 Hell

💕 Lover

A pastel daydream with a glittery heart on its sleeve, Lover is Taylor’s soft-focus love letter era. “Lover” is first-dance-at-your-wedding material, “You Need To Calm Down” is a rainbow-colored clapback, and “The Archer” is fragile honesty floating in pink mist. It’s romantic, idealistic, and maybe a little too sweet — like eating cotton candy until your teeth hurt, but in the best way..

Released: August 23, 2019

Color Scheme: Pastels, pinks, blues, purples

Top Songs: “Lover,” “Cornelia Street,” “The Archer”

Charm Match: Lover, Cornelia Street, Pink Heart Sunglasses

🌲 Folklore 

Taylor ditched the stadium glitter for cabin-in-the-woods chic with Folklore. It’s soft, moody, and full of stories that feel like eavesdropping on someone else’s love letters. “Cardigan” is cozy heartbreak, “August” is bittersweet summer nostalgia, and “Exile” (with Bon Iver) is a breakup duet that hits like a gut punch. This is Taylor in her oversized-sweater, tea-drinking, journaling era — and it’s stunning.

Folklore Released: July 24, 2020 

Color Scheme: Folklore = gray, cream, soft muted tones

Top Songs: “mirror ball”, “cardigan”

Charm Match: Disco Ball, Piano

🍂 Evermore 

If Folklore was the dreamy fairytale, Evermore is its moodier, slightly darker sister. “Willow” is witchy romance, “Champagne Problems” is the ultimate holiday-heartbreak ballad, and “No Body, No Crime” (with Haim) is a full-on murder mystery banger. It’s woodsy, cinematic, and a little mischievous — basically Taylor went back to the cabin and lit some candles this time.

Evermore Released: December 11, 2020

Color Scheme:  Rustic orange, forest green, brown

Top Songs: “Cowboy like me “Willow”

Charm Match: Cowboy Boot, Cowboy Like Me  

💎 Midnights

Midnights is 3 a.m. thoughts set to glittery synths — anxious, dreamy, and self-aware. “Anti-Hero” is Taylor dragging herself in the most relatable way possible, “Lavender Haze” is hazy late-night lust, and “Bejeweled” is the ultimate sparkle-flex. It’s moody, it’s sparkly, it’s lying awake at night overthinking… but make it bops.

Released: October 21, 2022

Color Scheme: Midnight blue, deep purple, glitter

Top Songs: “Anti-Hero,” “Bejeweled,” “Lavender Haze”

Charm Match: Clock, Pink Gem, Diamond

🖋 The Tortured Poets Department

This is Taylor’s brooding, bookish era: sepia tones, heartbreak letters, and lyrics sharp enough to cut glass. “Fortnight” sets the tone with moody intensity, “The Smallest Man Who Ever Lived” is scathing poetry disguised as a song, and “Clara Bow” is legacy and self-reflection rolled into one. It’s giving tortured artist, ink-stained journals, and late nights under a single lamp — very English-major-core.

Released: April 19, 2024

Color Scheme: Sepia tones, black & white, muted browns, ghostly neutrals

Top Songs: “Fortnight,” “The Smallest Man Who Ever Lived,” “Clara Bow”

Charm Match: White Glitter Arrow Heart, Heart Key, Typewriter

🧡 The Life of a Showgirl 

Taylor’s upcoming glitter-bomb era, The Life of a Showgirl, is shaping up to be bold, theatrical, and dripping in rhinestones. Early highlights include “The Fate of Ophelia,” the glamorous “Elizabeth Taylor,” and the Sabrina Carpenter collab on the title track. Think feathers, sequins, and drama — basically Vegas residency energy bottled into an album.

Released: October 3, 2025

Color Scheme: Orange Glitter teal and mint accents

Top Songs: "Wi$h Li$t", "The Life of A Showgirl", "Actually Romantic"

Charm Match: Showgirl, Money Bag, Heart Flame

✨ Your Era, Your Bracelet

Whatever era you’re in — from fearless beginnings to midnight musings — there’s a charm to match your vibe. Collect them all, swap them out, and let your bracelet evolve with you… just like Taylor’s eras.