Small Business Saturday - where to shop local in the UWS & UES
A Niche Shop Guide to Supporting NYC’s Neighborhood Gems
Small Business Saturday is one of our favorite days of the year — a reminder to slow down, shop local, and celebrate the people and places that make New York so special.
From our favorite boutiques and bookstores to plant shops and specialty stores, the Upper West and East Sides are filled with small businesses worth discovering (and revisiting). Here’s your guide to spending the day like a true uptown local
Upper West Side Favorites
More & More Antiques
378 Amsterdam Ave | @moreandmoreantiquesnyc
A neighborhood treasure known for its twinkling window displays and an incredible selection of holiday ornaments. If you’re decorating this season, start here.
KT Collection
276 Columbus Ave | @ktcollection
Beautiful, thoughtfully made jewelry that’s classic yet modern — perfect for everyday wear or holiday gifting.
The Sunshinery
584 Columbus Ave | @thesunshinery
A bright, joy-filled shop full of unique gifts, home goods, and stationery. It’s impossible to leave without finding something that makes you smile.
Runaway Poppy
273 Columbus Ave | @runawaypoppynyc
Your go-to for that “where did you find this?” gift moment. Think chic home accents, pretty paper goods, and curated treasures for every personality.
PlantShed
209 W 96th St | @plantshednyc
Coffee, plants, and cozy vibes. Whether you’re picking up a new leafy friend or a gift for your favorite plant parent, PlantShed is a local go-to.
Knitty City
208 W 79th St | @knittycity
A beloved hub for the NYC knitting community — full of gorgeous yarns, tools, and inspiration. Even if you don’t knit (yet), it’s worth stopping in.
Magpie
488 Amsterdam Ave | @magpienewyork
A cozy boutique packed with cards, jewelry, and fun gifts — the kind of place that makes holiday shopping feel personal again.
Oh La La
60 W 75th St | @_oohlalanyc
Chic French vibes and feminine finds — a local boutique for anyone who loves timeless style with a playful twist.
Upper East Side Finds
Big Night
1542 Second Ave | @bignightshop
Part dinner-party dream, part design fantasy. From fancy olives to cocktail glasses, Big Night is where every host (or wannabe host) should shop.
Kitchen Arts & Letters
1435 Lexington Ave | @kalnyc
A legendary bookstore dedicated entirely to cooking and food — ideal for chefs, bakers, and recipe collectors alike.
Living With Green
341 E 76th St | @livingwithgreennyc
A lush escape filled with plants, pottery, and inspiration for your next apartment refresh.
Annie & Company Needlepoint & Knitting
1763 Second Ave | @annieandco.nyc
Part craft store, part creative community. Stock up on supplies or sign up for a class — it’s a cozy, creative way to spend a winter afternoon.
Rita’s Needlepoint
1737 Second Ave | @ritasneedlepoint
A local staple for anyone into fiber arts, needlepoint, or learning a new craft this season.
EarthworksNYC
141 E 73rd St | @earthworksnyc
A pottery studio and shop offering handmade ceramics that make the perfect one-of-a-kind gift.
E.A.T. Gifts
1064 Madison Ave | @eatgifts_nyc
Quirky, colorful, and full of personality — a fun stop for last-minute gifts and stocking stuffers.
Tiny Doll House
314 E 78th St | @tinydollhousenyc
A magical little shop specializing in miniatures and dollhouse accessories. It’s pure joy — even if you’re just browsing.
The Book Cellar
1465 York Ave (in the Yorkville Library basement) | @bookcellarnyc
A hidden gem for used books — cozy, affordable, and full of unexpected finds.
Lisa’s on Second
1555 Second Ave | @lisasonsecond
The kind of gift shop where you’ll want one of everything — from candles and decor to playful little surprises.
And of course… The Niche Shop
UWS: 2206 Broadway
UES: 311 E 81st St
Two shops, twice the fun — your destination for vintage finds, Italian charm bracelets, and cozy style staples that make the perfect gifts.
This Small Business Saturday, skip the big-box rush and take the scenic route. Each purchase from a local shop supports the people behind the counter, the makers behind the products, and the community we all call home.
See you uptown!