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Meet The Niche Shop


Revived. Reimagined. Re-loved

One person's treasure can be another person's treasure too! At The Niche Shop, we believe that clothes made with quality, style and care, deserve a second lease of life (or a third, or fourth!). Our collection of vintage and secondhand clothing has been hand-picked by owner @Nycnichole for its mix of quality, style and personality. That's what we're all about: clothes that make you feel like your best, unique self.

Not Just a Shop, but a Community

Located in the Upper East Side of NYC, The Niche Shop is a women-owned small business and a community of like-minded fashion lovers. We collaborate with local small businesses via in-store pop-ups, to foster a sense of community and provide a platform for small businesses. Our shop is more than just a place to buy vintage and secondhand clothes - it's a space where you can connect with others who share your love for sustainability, style and self-love.

Nostalgia never looked so good

What began as a touring pop-up in 2021, has quickly become one of the go-to shopping destinations for cute, quality, vintage and secondhand clothing, both in person and online.
We're on a mission to promote sustainable fashion and contribute to a circular fashion ecosystem. Shopping second-hand should be the norm, and beyond that, you should feel good - not just about the clothes you're wearing, but about the planet too.
Welcome to The Niche Shop. We can't wait to meet you.


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